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BRAND MANUAL

A well-controlled identity is one of the most efficient ways of projecting a powerful image which will boost your access to and your remaining on the market.

The company identity is the tip of the iceberg, the surface layer, and what can be seen beyond the end-product. It is a statement of what the company is, its way of thinking of and liaising with the customer. Sometimes, the minutest detail in communication conveys the most relevant signals to the world around.

Our identity is a crucial asset which can nonetheless be ruined by inconsistencies in visual communication. This manual proposes ways of maintaining consistent standards in visual communication.

LOGO

  • Logo
  • Logo and area of operations
  • Logo and statement
  • Logo for inter-department mailing
  • Logo components
  • Minimum size
  • Safety area
  • Logo layout (general rule)
  • Logo misuse

COLOURS

  • Primary colour palette
  • Secondary colour palette
  • Contrast
  • Background
  • Three-colour Logo production
  • Two-colour Logo production
  • Single-colour Logo reproduction
  • Dos / Don’ts – examples

FONTS

  • Primary Fonts
  • Secondary Fonts
  • Font use rules

PERSONALISED STATIONERY

  • How to type-set on letterhead paper
  • Business cards
  • Letterhead writing paper
  • Envelopes
  • Faxes
  • Personalised invoices
  • Badges

MULTIMEDIA PRESENTATIONS

  • PowerPoint Template
  • Presentation CD Cover

OUTDOOR POSTERS

  • Automotive park
  • Neon sign board
  • Banners